Key Takeaways
- Two Main Paths: London tailoring offers two primary options: made-to-measure, which adapts an existing pattern, and bespoke, which creates a unique pattern from scratch just for you.
- The Bespoke Difference: True bespoke tailoring involves multiple fittings, limitless customisation, and is almost entirely hand-sewn, resulting in a flawless, second-skin fit.
- Investment & Timeline: Made-to-measure suits typically start around £1,000 and take 6-8 weeks. Bespoke suits are a greater investment, often starting from £3,000, and require 10-12 weeks or more.
- Fabric & Style are Key: Your choice of fabric (like wool, linen, or tweed) and style details (lapels, pockets, single vs. double-breasted) are crucial for defining the suit’s character and function.
- Modern Convenience: Many contemporary London tailors, including Dandylion Style, offer travelling services, bringing consultations and fittings directly to your home or office.
When you decide it’s time for a proper tailor-made suit in London, you’re faced with two main choices: made-to-measure and full bespoke. Think of it as the difference between altering a masterpiece and commissioning one from scratch.
Made-to-measure takes a fantastic pre-existing suit pattern and tweaks it to fit you, while bespoke means your tailor builds a unique pattern just for you, from the ground up. Understanding the nuances between them is the key to investing in a suit that will not only fit you perfectly but will serve you well for years to come.
Bespoke vs Made-to-Measure: The Two Paths of London Tailoring
Stepping into the world of London tailoring can feel like learning a new language, but it’s actually quite straightforward once you grasp the core concepts. The biggest decision you’ll make is whether a made-to-measure or a bespoke suit is the right fit for your needs, your budget, and what you expect from the final garment.
Made-to-Measure: A Personalised Upgrade
A made-to-measure suit is a brilliant entry point into the world of personalised clothing. It’s a huge leap from anything you can buy off the rack. The process starts with a standard pattern—what tailors call a “block”—which is then adjusted based on your specific measurements.
This approach is fantastic for correcting all the common fit issues you find in ready-to-wear suits, like sleeves that are too long or a jacket that doesn’t quite sit right at the waist. It’s a faster and more accessible route, with a suit typically ready in 6-8 weeks.
Bespoke: The Pinnacle of the Craft
A bespoke suit, on the other hand, represents the absolute zenith of tailoring. There’s nothing quite like it. Here, your tailor isn’t just altering a pattern; they are creating an entirely new one exclusively for you.
This meticulous process captures every single nuance of your physique and posture, from the slope of your shoulders to the arch of your back. It allows for limitless customisation—if you can dream it, your tailor can likely create it. Naturally, this involves several fittings to slowly refine the garment until it achieves a flawless, second-skin result.

Ultimately, your choice really comes down to your priorities. Made-to-measure offers great value and speed, while bespoke delivers an unparalleled fit and the ultimate form of personal expression.
To make the differences even clearer, here’s a quick side-by-side comparison.
Bespoke vs Made-to-Measure at a Glance
| Feature | Made-to-Measure | Bespoke |
|---|---|---|
| Pattern | An existing block pattern is modified to your measurements. | A unique paper pattern is created from scratch for you. |
| Process | Primarily machine-made with some hand-finishing. | Almost entirely hand-cut and hand-sewn. |
| Fittings | Typically 1-2 fittings after the initial consultation. | Multiple fittings (basted, forward, final) are required. |
| Customisation | Limited to fabric, lining, and specific style options. | Limitless customisation of every detail. |
| Timeline | Around 6-8 weeks. | 3 months or more. |
| Cost | More accessible starting price. | A significant investment, reflecting the craftsmanship. |
This table should give you a good idea of what each path entails, helping you decide which journey is the right one for you.
Key Considerations Before You Begin
Before you even step into a consultation, it’s a good idea to have a think about a few things. This preparation will help you articulate exactly what you’re looking for and make the conversation with your tailor much more productive.
- Occasion and Use: What is this suit for? Is it a workhorse for the office, a one-of-a-kind wedding suit, or a versatile sports jacket for the weekend?
- Fabric Choice: Your tailor is the expert here, but start thinking about the climate and season. Wool is the classic all-rounder, while fabrics like linen and cotton are perfect for keeping cool in the summer.
- Timeline and Budget: Be realistic about your timeframe and investment. A true bespoke suit is a journey that takes months and is a significant purchase—on Savile Row, prices often start from £5,000. Made-to-measure, in contrast, offers a quicker and more accessible alternative without sacrificing a personalised fit.
Understanding Bespoke vs Made-to-Measure Suits
When you first step into the world of tailor made suits in London, you’ll hear ‘bespoke’ and ‘made-to-measure’ used quite a bit. It’s easy to think they’re the same, but they describe two very different journeys to getting the perfect suit.
To put it simply, imagine commissioning some furniture. Made-to-measure is like finding a beautifully designed oak table in a catalogue and asking them to tweak its dimensions to fit your dining room perfectly. It’s still a fantastic table, made for your space.
Bespoke, on the other hand, is like sitting down with a master craftsman from the very beginning. Together, you design the table from a single, untouched piece of wood, where every curve, joint, and lick of varnish is conceived and created just for you. This distinction is crucial—it shapes the entire process, the final fit, the time it takes, and what you’ll ultimately invest in your garment.
The Made-to-Measure Process: A Refined Starting Point
Made-to-measure (MTM) tailoring begins with something we call a “block”—a pre-existing pattern that has been honed over many years. Think of it as a master template representing a tailor’s signature house style or cut.
During your consultation, your tailor will take your key measurements—chest, waist, inside leg, arm length, and so on. These figures are then used to modify the standard block to align with your proportions.
This method is incredibly effective for solving the common fit issues you find with off-the-rack clothing, like sleeves that are too long or a waist that’s too tight. It’s an efficient way to get a personalised silhouette without the multiple, intensive fittings that come with full bespoke. For many men, it strikes the perfect balance between customisation, speed, and value.
The end result is a suit that is unequivocally yours, adjusted for your build and tastes, but built upon the strong foundation of an established, successful design. If you want to dive deeper into the nuts and bolts, feel free to read our detailed comparison of made-to-measure vs bespoke.
The Bespoke Journey: Crafting from Zero
Bespoke tailoring is the absolute pinnacle of the craft, a tradition with deep roots in London’s sartorial history. It’s a process where no pre-existing pattern is used whatsoever. Instead, your tailor creates a unique pattern from scratch, cut into paper and based on an extensive set of 20-30 measurements that capture every single nuance of your posture and form.
“Bespoke is not just about measurements; it’s a conversation. It’s about translating a client’s lifestyle, personality, and physical uniqueness into a garment that feels like a second skin.”
This approach allows for truly unlimited customisation. Everything is on the table for discussion, from the width of the lapel and the exact angle of the pockets to the jacket’s internal construction. At its heart, tailor-made suiting is about the art of personalization, resulting in garments that are a perfect reflection of both individual style and physique.
This historic craft is what made Savile Row famous, where a single suit can require up to 40 hours of meticulous labour. This includes hundreds of tiny internal hand stitches that secure the canvas, giving the jacket its signature shape, comfort, and longevity.
Key Differences at a Glance
To really get to grips with it all, it helps to see the core differences side-by-side. While both paths lead to a far superior garment than anything off-the-rack, the route you take is fundamentally different.
- Pattern Creation: MTM adapts a standard template; bespoke creates a completely new one just for you.
- Number of Fittings: MTM typically involves one or two fittings. Bespoke requires several stages, often including a ‘basted’ fitting where the suit is loosely stitched together for major structural checks.
- Level of Customisation: MTM offers choices within a set framework (fabric, lining, buttons). Bespoke offers limitless control over every single design element.
- Artisan Involvement: MTM combines skilled machine work with hand-finishing. Bespoke is a predominantly handmade process from the first cut to the final stitch.
Understanding these points helps align your expectations with the service you choose, making the journey towards your perfect tailor made suit in London a truly rewarding one.
Navigating the London Tailoring Journey
Getting a tailor-made suit in London isn’t just a purchase; it’s an experience. Think of it less like shopping and more like commissioning a piece of art. This is a creative partnership between you and a skilled artisan, a process built entirely around crafting a garment that fits not just your body, but your life.
This craft is a massive part of the UK’s clothing manufacturing industry, a real cornerstone of European style. The sector is actually the 9th largest in Europe, pulling in an estimated £117.7 billion by 2025 across some 234,000 businesses. It’s a world where individual artisans make a significant impact.
And the whole journey starts not with a tape measure, but with a simple conversation.

The Initial Consultation: A Dialogue of Style
Your first meeting with a tailor should feel like a discovery session. It’s a relaxed chat where you’ll explore your personal taste, your daily life, and exactly what you need the suit for. Are you a barrister needing a powerful, durable suit for the courtroom, or a groom planning a laid-back countryside wedding?
This conversation is everything—it informs every decision that follows. Your tailor will guide you through heaps of fabric swatches, explaining the real-world differences between a tough worsted wool and a breezy linen. It’s here that your ideas start becoming real, tangible choices about colour, texture, and weight.
Taking Measurements: The Blueprint of Your Suit
Once the vision is clear, it’s time for measurements. Forget what you’ve seen in a high-street shop; this is a far more intricate affair. A proper tailor will take 20 to 30 unique measurements, capturing not just your size, but the subtleties of how you stand and move.
They’ll note details you’ve probably never thought about:
- The natural slope of your shoulders.
- The curve of your back.
- Your typical standing posture.
- The way you hold your arms.
These observations are the secret sauce. They allow a tailor to craft a suit that moves with you, giving you incredible comfort and a flawless silhouette. This meticulous data becomes the blueprint for your unique paper pattern.
The most crucial measurements are not of the body at rest, but of the body in motion. A great suit should feel as comfortable when you are hailing a cab as when you are standing still. It’s about creating freedom within a perfect form.
This detailed approach is what stops the fabric from pulling across your back or feeling tight in the arms. It’s this deep anatomical understanding that truly sets bespoke tailoring apart. If you’re looking for an artisan, our guide on finding the right bespoke suit shops near you can help you locate a craftsman who lives and breathes this process.
The Fitting Stages: Refining the Form
After your pattern is drawn and the cloth is cut, the real magic begins. The fitting process is where the suit comes to life, evolving over several appointments from a flat piece of fabric into a perfectly sculpted garment. For a full bespoke suit, it’s a journey with a few key stops.
- The Basted Fitting: This is the first and most critical stage. The suit is loosely stitched together with white ‘basting’ thread—no lining, no finished details. It’s essentially a skeleton of the final suit, allowing the tailor to make major structural changes to the fit, balance, and posture.
- The Forward Fitting: By now, the suit is starting to look more like itself. The lining and pockets might be in, and the focus shifts to refining the smaller details. The tailor will check the sleeve pitch, how the collar sits on your neck, and the overall drape of the cloth.
- The Final Fitting: The suit is now virtually complete, with buttons and finishing touches in place. This last check is for any final, minor tweaks to ensure every single detail is absolutely perfect before you take your new garment home.
We get that your time is valuable. That’s why modern tailors like Dandylion Style bring this classic service directly to you. We offer consultations and fittings at your home or office, fitting this time-honoured craft seamlessly into your busy schedule. It makes the whole process feel effortless, approachable, and truly personal from start to finish.
Choosing Your Fabric Weave and Suit Style
So, you’ve decided whether to go bespoke or made-to-measure. Excellent. Now comes the really enjoyable part: choosing the fabric and style that will bring your tailor made suit in London to life. These two elements are the heart and soul of the garment, defining everything from its look and feel to how it performs day-to-day.
Think of this as a creative partnership with your tailor. Their job is to be your guide through the vast world of cloths and cuts, helping you translate your ideas into a suit that’s as practical as it is handsome. Let’s walk through the key decisions you’ll be making together.

Understanding Suit Fabrics
The cloth is the foundation of your suit. It’s what gives the garment its weight, drape, texture, and staying power. While the choices might seem endless, most classic menswear is built upon a handful of fantastic materials.
- Merino Wool: The undisputed king of tailoring. It’s a brilliant all-rounder—breathable, naturally wrinkle-resistant, and perfect for year-round wear. For a first business suit or an everyday staple, a mid-weight worsted wool is the ideal place to start.
- Tweed: A true British icon, this rugged, heavyweight wool is steeped in countryside heritage. Its dense weave makes it incredibly warm and durable, perfect for a winter sports coat or a robust suit for bracing weather.
- Linen: The essence of summer style. Prized for being incredibly light and breathable, linen has a relaxed elegance. Its tendency to wrinkle is part of its charm, making it perfect for destination weddings or warm holidays.
- Cashmere and Mohair: These are luxury fibres that are typically blended with wool to enhance its properties. Cashmere lends an incredible softness and a subtle sheen, while mohair gives the cloth a crisp, dry feel and fantastic crease resistance, making it a great choice for travel suits.
The Importance of Fabric Weave
Beyond the raw material, the weave is what gives the fabric its specific texture and character. It’s the difference between a surface that’s completely smooth and one that has a rich, visible texture.
The weave is the fabric’s fingerprint. A simple change from a plain weave to a herringbone can transform a suit from a quiet staple into a statement of personal style, all while using the exact same wool.
Think of weaves as the underlying patterns that give cloth its personality. A few you’ll often encounter are:
- Twill: You’ll recognise this from its diagonal lines (like in denim). It drapes beautifully and is incredibly durable.
- Herringbone: A classic V-shaped pattern that adds a subtle, sophisticated texture to the cloth.
- Birdseye: A small, repeating dot-like pattern that looks a bit like a bird’s eye, offering a great textured alternative to a solid colour.
Deciding on Your Suit Style
With the fabric sorted, the final piece of the puzzle is the cut—the architectural blueprint of your suit. This is where you’ll settle on the silhouette that best flatters your build and expresses your personal taste.
Key style choices you’ll discuss include:
- Jacket Fastening: Will it be single-breasted or double-breasted? The single-breasted jacket is the most common and versatile, typically with one, two, or three buttons. A double-breasted cut, with its overlapping front panels, projects a more formal, powerful look. To get into the weeds on this, have a look at our complete guide on the differences between double-breasted vs single-breasted suits.
- Lapel Style: The lapels frame your chest and face. A notch lapel is the standard for most business suits and blazers. The peak lapel, with its sharp, upward-pointing tips, is more formal and traditionally seen on double-breasted jackets and dinner suits.
- Pocket Style: Your options here range from the very formal jetted pocket (a clean slit in the fabric) to the much more common flap pocket. For a casual, relaxed feel, patch pockets are sewn directly onto the outside of the jacket.
- Trouser Details: You’ll also decide on the style of your trousers, whether that’s a clean, flat-front for a modern line or classic pleats for a touch more room and traditional character.
Clearly communicating these preferences is what allows your tailor to create a garment that is truly yours, built from the fibre up to your exact specifications.
The Investment: Costs, Timelines, and True Value
Thinking about the investment in a tailor-made suit in London requires a bit of a mindset shift. It’s less of a simple purchase and more of a long-term acquisition in your personal presentation and confidence. That final figure on the invoice? It’s a direct reflection of the skill, the time, and the sheer quality of the materials poured into creating your garment.
A good tailor will always have a transparent conversation about price. The cost boils down to two main things: the construction method (made-to-measure vs. bespoke) and the fabric you choose. It makes sense that a rare cashmere or a complex, hand-woven tweed will command a higher price than a standard worsted wool. Likewise, any intricate design details you want will add to the hours of skilled craftsmanship required.

Breaking Down the Costs
While prices certainly vary between artisans, there’s a clear difference between the two main tailoring paths. Personalised garments are more in demand than ever, with the global custom suits market expected to hit $6.83 billion by 2025. London, of course, remains at the heart of this movement, driven by a deep appreciation for sustainable, high-quality work.
- Made-to-Measure Suits: This is the most accessible entry point into the world of tailoring. In London, you can expect prices to start from around £1,000 to £1,500 for a quality two-piece suit.
- Bespoke Suits: As the absolute pinnacle of the craft, a full bespoke suit represents a much more significant investment. Prices here typically begin around £3,000 and can climb substantially, especially at the famous Savile Row houses where starting figures of £5,000 are the norm.
If you’re curious about what goes into those figures, you can explore our detailed breakdown of the price of a bespoke suit.
Realistic Timelines and the Value of Patience
Exceptional tailoring simply cannot be rushed; the timeline is as much a part of the process as the measurements. Your patience is rewarded with a garment that fits like a second skin.
- Made-to-Measure: You should expect a timeline of roughly 6 to 8 weeks. This usually involves one or two fittings after your initial consultation.
- Bespoke: This is a much more involved journey, typically spanning 10 to 12 weeks or even more. The process demands multiple fittings—from the initial ‘basted’ stage right through to the final tweaks—to meticulously sculpt the garment to your body.
A bespoke suit is not made in weeks, but sculpted over months. Each fitting is a step closer to perfection, and the time invested is repaid over a lifetime of wear.
Ultimately, the true value of a tailor-made suit extends far beyond its initial cost. A perfectly fitting suit will outlast its off-the-rack counterparts by years, giving it an exceptional cost-per-wear. It provides a level of comfort and confidence that you just can’t get any other way—an investment that pays dividends every single time you put it on.
About the Author: Igor, Founder of Dandylion Style
Igor, the founder and driving force behind Dandylion Style, brings a deep-seated passion for classic menswear to the heart of London tailoring. His philosophy is simple: create exceptional, timeless garments by blending traditional craftsmanship with the needs of a modern gentleman. He believes that a suit should be more than just clothing; it should be a personal statement, built on a foundation of trust and a collaborative relationship between tailor and client. Igor’s hands-on approach ensures that every client’s unique personality and lifestyle are woven into their suit.
“True style comes from understanding the individual. My role is to listen, guide, and then create something that feels entirely natural and uniquely theirs.”
You can learn more about Igor’s journey and his vision for modern tailoring on his author page.
Frequently Asked Questions about London Tailoring
How long does it take to get a tailor-made suit in London?
The timeline depends on the service. A made-to-measure suit, which adapts an existing pattern, is typically ready in 6-8 weeks and requires one or two fittings. For a full bespoke suit, where a unique pattern is created from scratch, the process is more intensive. This journey involves multiple fittings to achieve a perfect result and usually takes between 10 to 12 weeks, sometimes longer depending on the complexity of the design and your availability for fittings.
What is the average cost of a bespoke suit on Savile Row?
A true bespoke suit from a prestigious Savile Row house is a significant sartorial investment, with starting prices generally around £5,000. This reflects the immense skill and dozens of hours of meticulous hand-craftsmanship involved. However, London is also home to many independent master tailors who offer exceptional bespoke quality at more accessible, though still premium, price points. The final cost will always be heavily influenced by your choice of fabric and the intricacy of your design.
How should I care for my new tailor-made suit?
Proper care is essential for longevity. Always hang your suit on a wide, wooden hanger to support the jacket’s shoulders and maintain its shape. Allow the suit to rest for a day between wears so the natural fibres can recover. Avoid frequent dry cleaning; instead, spot clean minor stains and use a steamer to remove wrinkles. A professional deep clean should only be undertaken once or twice a year by a specialist to protect the delicate fabric and construction.
Can a tailor visit my home or office in London for a fitting?
Yes, absolutely. Many modern London tailors, including Dandylion Style, offer a travelling tailor service for ultimate convenience. We can conduct consultations, take measurements, and perform fittings at your home or office, fitting the traditional bespoke experience seamlessly into your busy schedule. This personalised service ensures you receive an impeccably fitting garment without the hassle of travelling across the city for appointments, making the process both luxurious and efficient from start to finish.
What is the difference between a fused and a canvassed suit jacket?
The internal construction is the key difference. A fused jacket uses a synthetic interlining that is glued to the fabric. This is a cheaper, faster method common in ready-to-wear suits, but it results in a stiffer drape and has a shorter lifespan. A canvassed jacket, the hallmark of quality tailoring, features an interlining of horsehair canvas that is stitched, not glued. This allows the jacket to mould to your body over time, providing superior shape, comfort, and longevity.
Ready to start a tailoring journey of your own? At Dandylion Style, I blend traditional craftsmanship with a modern, convenient service to create garments that are truly yours. Book your consultation today and feel the difference for yourself.